More Than Real Estate
🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out.
Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls.
This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today.
📲 Follow Ashley on Instagram @heyashleywalker
🎧 Subscribe for new episodes every week.
More Than Real Estate
Episode 20: How to close deals with less than 1,000 followers with Socially Sold coach Riley
🎙 Episode 20: From Zero Closings to $4M Pipeline - Riley's Socially Sold Success Story
This episode is for every agent who feels intimidated by starting fresh, building a business in a new city, or just wants to stop cold calling and door knocking. Ashley sits down with Riley Hoffer, a realtor in Mount Dora, Florida, who transformed her business after taking the Socially Sold course.
Here’s what we dive into:
✨ Starting from Scratch in a Small Town: Hear how Riley, a solo agent in a town of 17,000 people, leveraged Instagram to build a thriving business without a large following or viral content.
✨ The Power of Hyper-Local Content: Discover Riley's strategy for creating engaging, local content that attracts ideal clients, even in a smaller market. Learn how she decided to double down on her community and the moments that solidified her confidence in this approach.
✨ Real Results, Less Hustle: Riley shares how she closed her first deal within four months of starting the course and has since built a consistent lead source from Instagram. She reveals how she generates leads and closes deals in just 1-2 hours per week.
✨ Instagram as a Lifelong Lead Source: Ashley and Riley discuss how Instagram, when used effectively, becomes a compounding asset that gets better with time, leading to increased production and a better quality of life.
✨ Key Metrics for Success: Learn what metrics Riley focuses on beyond follower count to ensure her hyperlocal content is driving leads and conversions.
✨ The Client Journey: Riley walks us through the process of a typical client who finds her on Instagram, from the initial DM to the sales consultation.
✨ Favorite Course Features: Discover Riley's favorite aspects of the Socially Sold course, including the content calendar and guide templates.
✨ The Impact of Coaching: Riley shares her passion for coaching within Socially Sold, highlighting the transformations she witnesses in students as they gain confidence and build their businesses.
✨ The "Special Sauce": Riley emphasizes the long-term value of Instagram as an investment in a sustainable business and encourages agents to take the leap.
If you're ready to stop guessing, attract your ideal clients, and build a real estate business that supports your lifestyle, this episode is your blueprint.
👇 Ready to own your lead source and transform your business?
Here's the Instagram for Realtors bootcamp link https://bootcamp.heyashleywalker.co/podcast
