More Than Real Estate
🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out.
Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls.
This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today.
📲 Follow Ashley on Instagram @heyashleywalker
🎧 Subscribe for new episodes every week.
More Than Real Estate
Episode 17 : Master Video Marketing for Listings - Shannon Gillette's Blueprint for 250+ Sales
🎙 Episode 17 : Master Video Marketing for Listings - Shannon Gillette's Blueprint for 250+ Sales
This episode is for every agent ready to transform their business and make Instagram their #1 lead source. Ashley sits down with Shannon Gillette, a top Arizona agent who went from driving a used minivan to leading a team that sells hundreds of homes annually, all thanks to strategic video.
Here’s what we dive into:
- The Video Advantage: Discover why video is a non-negotiable for getting more listings and selling homes faster, even in a slow market. Shannon shares how a single video led to an $8M transaction with a buyer not even on MLS.
- Strategic Scripting: Learn to create lifestyle-focused videos that attract leads for years, not just days. Forget "Welcome to 123 Main Street"-it's about telling a story that resonates.
- Overcoming Video Fears: Shannon shares her journey from "cringey videos" to millions of views, emphasizing consistency, investment, and focusing on your client's needs over your comfort.
- Client-First Communication: Understand the power of setting clear expectations and providing detailed weekly reports to keep sellers happy and informed.
- Collaboration, Not Competition: See how broker opens with videographers can turn other agents into your marketing partners, expanding your listing's reach.
If you're ready to stop guessing and start closing 1-2 homes a month in just a few hours a week, this episode is your blueprint.
👇 Ready to take action?
Follow Shannon on Instagram @Shannon_Gillette for more video insights. Ready to implement these strategies and make Instagram your top lead source? DM Ashley (@heyashleywalker) "STRATEGY" to learn more about Socially Sold.
