More Than Real Estate

Episode 13: Selling houses on Instagram with Socially Sold coach Abby Young

• Ashley Walker • Season 1 • Episode 13

🎙 Episode 13: From 1 Instagram Lead to $16M—Abby Young’s Socially Sold Success Story

This episode is for every agent who’s ever wondered, “Can Instagram really become my #1 lead source—even if I’m not a social media ‘natural’?” Spoiler: Abby Young went from barely using Instagram (943 followers, one closed deal) to closing $16M in production—with 80% of her business now coming straight from Instagram.

Today, Ashley sits down with Abby—18-year real estate veteran, mom of three, and now a Socially Sold coach—to break down exactly how she doubled her business, built a hyper-local following, and created a pipeline of dream clients (all without cold-calling, open houses, or chasing her sphere).

Here’s what we dive into:

✨ Abby’s backstory: 18 years in real estate, but stuck in referral mode and ready for more
✨ The Instagram “before”: awkward reels, zero growth, and just one closed deal in years
✨ The Socially Sold transformation: 17 deals in 6 months, $6.6M in production, and a following that exploded to 19,000+
✨ How Abby doubled her business in a year (from $7M to $16M)—and what that’s meant for her family, investments, and quality of life
✨ The power of systems: why backend organization and onboarding forms were the missing link to scaling (and sanity)
✨ What surprised Abby most about Socially Sold: the depth of support, resources, and real-time coaching
✨ The compound interest of Instagram: how leads, referrals, and repeat business keep multiplying
✨ Abby’s “secret sauce” for converting DMs into deals—and why confidence + consistency are the real game changers
✨ Why Socially Sold is different: four active coaches, done-with-you backend systems, and a community that actually cheers you on
✨ Abby’s advice for agents on the fence: “If I hadn’t invested, I’d have missed out on hundreds of thousands of dollars. The ROI is instant.”

If you’re tired of watching other agents win on Instagram while you’re stuck in “someday” mode, this episode is your proof that it’s possible—no matter your market, your age, or your starting point.

👇 Ready to take action? Join Ashley’s Instagram for Realtors Bootcamp, August 11–15, 2025. Five days of actionable Instagram and messaging strategy for just $97 (VIP upgrade: $147 for extra coaching and Q&A).

 https://bootcamp.heyashleywalker.co/podcastor grab your spot via Ashley’s Instagram bio.

If you’re ready to finally make Instagram your #1 lead source, this is your shortcut.


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