
More Than Real Estate
đď¸ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social mediaâwithout burning out.
Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram aloneâwithout paid ads, dancing reels, or cold calls.
This show covers real estate marketing, Instagram strategy, and how to build a business that supports your lifeânot runs it. Youâll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today.
đ˛ Follow Ashley on Instagram @heyashleywalker
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More Than Real Estate
Episode 13: Selling houses on Instagram with Socially Sold coach Abby Young
đ Episode 13: From 1 Instagram Lead to $16MâAbby Youngâs Socially Sold Success Story
This episode is for every agent whoâs ever wondered, âCan Instagram really become my #1 lead sourceâeven if Iâm not a social media ânaturalâ?â Spoiler: Abby Young went from barely using Instagram (943 followers, one closed deal) to closing $16M in productionâwith 80% of her business now coming straight from Instagram.
Today, Ashley sits down with Abbyâ18-year real estate veteran, mom of three, and now a Socially Sold coachâto break down exactly how she doubled her business, built a hyper-local following, and created a pipeline of dream clients (all without cold-calling, open houses, or chasing her sphere).
Hereâs what we dive into:
⨠Abbyâs backstory: 18 years in real estate, but stuck in referral mode and ready for more
⨠The Instagram âbeforeâ: awkward reels, zero growth, and just one closed deal in years
⨠The Socially Sold transformation: 17 deals in 6 months, $6.6M in production, and a following that exploded to 19,000+
⨠How Abby doubled her business in a year (from $7M to $16M)âand what thatâs meant for her family, investments, and quality of life
⨠The power of systems: why backend organization and onboarding forms were the missing link to scaling (and sanity)
⨠What surprised Abby most about Socially Sold: the depth of support, resources, and real-time coaching
⨠The compound interest of Instagram: how leads, referrals, and repeat business keep multiplying
⨠Abbyâs âsecret sauceâ for converting DMs into dealsâand why confidence + consistency are the real game changers
⨠Why Socially Sold is different: four active coaches, done-with-you backend systems, and a community that actually cheers you on
⨠Abbyâs advice for agents on the fence: âIf I hadnât invested, Iâd have missed out on hundreds of thousands of dollars. The ROI is instant.â
If youâre tired of watching other agents win on Instagram while youâre stuck in âsomedayâ mode, this episode is your proof that itâs possibleâno matter your market, your age, or your starting point.
đ Ready to take action? Join Ashleyâs Instagram for Realtors Bootcamp, August 11â15, 2025. Five days of actionable Instagram and messaging strategy for just $97 (VIP upgrade: $147 for extra coaching and Q&A).
https://bootcamp.heyashleywalker.co/podcastor grab your spot via Ashleyâs Instagram bio.
If youâre ready to finally make Instagram your #1 lead source, this is your shortcut.